There is not a week that goes by without some new diet or fitness fad hitting the headlines. In a world obsessed with this perceived notion of health and what it should look like, you'd think we would pay more attention to the important health issues, like cancer for example. Last week one such fad hit the headlines. Women across the world were being challenged to wrap their arms around their back to their midriff in an attempt to reach their belly buttons as part of the #BellyButtonChallenge. Those that could were deemed healthy, those that couldn't were urged to lose weight and quick. Crazy right?
Someone needed to shut that rubbish down, and who better than the feisty team at Curve Fashion Festival exhibitors Curvy Kate. In partnership with UK breast cancer awareness charity Coppafeel, Curvy Kate decided to say 'down with the belly button challenge' and instead asked us to, quite rightly, choose #BoobsOverBellyButtons. The campaign was a roaring success and countless babes, including some of our favourite plus size bloggers took to social media to showcase their coppafeel selfies. But amidst all the fun, the real triumph was that the very serious message of self examination reached tens of thousands of women with the hashtag receiving extensive global coverage. How amazing is that?
1 in 8 women will experience breast cancer in their lifetime and while survival rates are improving every day, it's still vitally important that women continue to check their breasts and know what to look for. Coppafeel have put together this helpful guide of things to check for when examining your breasts. And with the continued support of brands like Curvy Kate we can hopefully continue to get the message out there and save some lives.
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